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Progressive Insurance | Brand Guidelines

Reference Library

Check here for current savings claims, trademark treatments, coverage descriptions, industry terms, a glossary, and more. Bookmark it and check back often, because this library is continually updated to reflect changes in approved language.

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Savings Claims

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Check out this page for updates to our savings, discounts, and Name Your Price® Tool claims with legally approved verbiage.

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Discounts

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Check out this page for updates to our discount names with legally approved verbiage.

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Coverages

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Lucky for our customers, we offer a ton of coverage options. Lucky for our writers, they're all neatly compiled here for your reference.

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Glossary

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At Progressive, we have our own distinct voice. We also have unique terms, and definitions.

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Trademarks

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Find guidance here for the trademarks we use, the appropriate registration symbol to use (superscript SM, TM, or ®), and how and when to use these symbols.

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Acronyms

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Our resource for Progressive-specific and general acronyms.