Brand.Progressive | Copy Style Guide

Copy Style Guide

This is your one-stop resource for writing in the Progressive tone of voice. You'll find brand voice guidelines, information about the AP Stylebook, and Progressive-specific copy notes.

Brand Voice

While our voice, writing style, and word choice vary per audience and business area, these are general Progressive voice guidelines that should be followed.

AP Stylebook

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For decisions not stipulated in the Progressive style guide, we conform to the AP Stylebook. It's a thorough, trusted resource.

Copy Guidelines

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Your resource for common writing and copy guidelines, from capitalization and punctuation to grammar and style.

Brand Behaviors Brand Voice