Huzzah, you’re here!
Welcome to the official online headquarters of the Progressive brand guidelines. Where everything we are—including what we say, how we act, and what we look like—comes together in one tidy, truthy set of web pages.
Consider this your starting point every time you work on anything with a Progressive logo on it. Because just like you, we have a reputation to uphold. And just like you, we want to make a great impression—every single time.
Why we’re here
Everything we do ladders up to one purpose statement: True to our name, Progressive. What does it mean? A lot of things, actually. Forward motion, movement toward a destination, always striving to do things better. It’s something every Progressive employee knows and aims to bring to life each day, which means every piece of communication that represents Progressive should maintain this heart and soul.