How we act graphic

How we act

The Golden Rule overrides everything. Period. Our Core Values are the foundation of who we are as an organization and how we engage not only with each other but with our consumers, customers, investors, and communities. The Golden Rule is the tenet of our Core Values—treat others the way you want to be treated.

Core Values

As the foundation of our culture, these five Core Values govern our decisions, define how we conduct our business, and determine how we treat each other in all interactions.


We revere honesty. We adhere to high ethical standards, provide timely, accurate, and complete financial reporting, encourage disclosing bad news, and welcome disagreement.

Golden Rule

We respect all people, value the differences among them, and deal with them in the way we want to be dealt with. This requires us to know ourselves and to try to understand others.


We strive to communicate clearly Progressive’s ambitious objectives and our people’s personal and team objectives. We evaluate performance against all these objectives.


We strive constantly to improve in order to meet and exceed the highest expectations of our customers, agents, shareholders, and people. We teach and encourage our people to improve performance and to reduce the costs of what they do for customers. We base their rewards on results and promotion on ability.


We seek to earn a profit by offering consumers products and services they want. Profit is how the free-enterprise system motivates investment and rewards companies that consistently create value.