Progressive Insurance logo
Progressive Insurance logo
Log In
Logo
OverviewSurround SpaceLogo Misuse"P" Logo Mark
Flo
Mark of Flo
Color
Primary PaletteFull Palette
Type
Icons
Primary IconsSecondary IconsUtility IconsProduct Train
IllustrationPhotographySocial Channels
Design Systems
Accessibility
Brand Behaviors
Copy Style Guide
Brand VoiceAP StylebookCopy Guidelines
Spanish Language Guidelines
DEI Guidelines
Character Writing
Flo
Jamie
Mara
Alan
Dr. Rick
Reference Library
Savings Claims
Discount
Trademarks
Coverages
Acronyms
Glossary
Agency
Agency B2B Distribution
Commercial Lines B2B
Rewards and Incentives
Platinum
Platinum Reserve℠
Progressive Priority℠
Commercial Lines
Small Business
Heavy Truck
Snapshot ProView®
Commercial Lines: B2B
Direct / Personal Lines
Special Lines
Snapshot®
Snapshot Road Test®
Snapshot ProView®
Brand Architecture
Hierarchy
Logo Usage & Exceptions
Naming Guidance
Visualizing Products
Additional Resources

Download Brand Guidelines

Spot an issue? Let us know.

Progressive Insurance | Brand Guidelines

•Type

Type

Our typeface is called 96 Sans, and we’ve created it to be trustworthy, friendly, smart, and easy to read. Above all else, it’s versatile and functional across all platforms.

Risk, learn, grow.

ColorIcons

Resources

  • Brand Contact
  • Progressive.com
  • Accessibility
  • Technical Help

Terms & Privacy

  • Privacy & Security
  • Terms of Use
  • CA Notice at Collection
  • Do Not Sell or Share My Personal Information (CA Residents Only)

Copyright 1995 - 2026 Progressive Casualty Insurance Company. All Rights Reserved.