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Progressive Insurance | Brand Guidelines
Flo
Our first and America’s longest-running spokesperson, Flo is our company’s biggest cheerleader. She is bubbly, upbeat, and enthusiastic about Progressive insurance above all else.
- Extrovert
- Eager to help
- Lightly sells product by easily turning the conversation to insurance
Before writing for Progressive characters or viewpoints, please make sure you have clear, explicit permission from your Marketing contact.
