Brand.Progressive | Direct Personal Lines

The Business

Though Progressive is the parent brand, each business area comes with its own unique look and feel. Take a look at the guidelines below before you dive in.

Direct/Personal Lines

Special Lines

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Our Special Lines products are the “toys” our customers use recreationally.

Snapshot®

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In 2008, we introduced Snapshot to consumers and customers—one of our first forays into user-based insurance (UBI)."

Snapshot Road Test®

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The Snapshot Road Test audience is made up of consumers who own or lease a car and are currently not Progressive policyholders.

Snapshot ProView®

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Snapshot ProView is another UBI program for small businesses introduced by Progressive in 2018.

Commercial Lines Special Lines