[{"data":1,"prerenderedAt":102},["ShallowReactive",2],{"page-trademarks-published":3},{"id":4,"documentId":5,"title":6,"slug":7,"description":8,"seoTitle":8,"seoDescription":8,"seoKeywords":8,"createdAt":9,"updatedAt":10,"publishedAt":11,"blocks":12},1748,"rzjxdtu24519xhmx0g37uy9e","Trademarks","trademarks",null,"2026-07-06T19:45:46.386Z","2026-09-24T15:02:00.247Z","2026-09-24T15:02:00.284Z",[13,23,38,56,63,79,95],{"id":14,"items":15,"__component":22},1550,[16,20],{"id":17,"title":18,"link":19},3687,"Reference Library","\u002Freference-library",{"id":21,"title":6,"link":8},3688,"page.breadcrumb-nav",{"id":24,"navAnchor":25,"title":6,"content":26,"subheadText":27,"borderClass":28,"disclosureText":8,"buttons":29,"blurb":30,"groups":36,"__component":37},5775,"no-space-columns","Try to limit use of a trademark as a noun, and never use as a verb. Never make a trademark plural. Never make a trademark possessive—either rewrite or omit the mark. \n\nThird-party trademarks: when you reference a third-party trademark, such as another company or its products, use appropriate capitalization. Generally, it's not necessary to identify third-party trademarks with a registration symbol unless we have a formal partnership with the third party, such as a sponsorship; the third party has given us special recognition, such as an award; or we're comparing our products and services to those of the third party. \n \nHave trademark-related questions? Reach out to [tm@progressive.com](mailto:tm@progressive.com) for guidance.","Find guidance here for the trademarks we use, the appropriate registration symbol to use (superscript SM, TM, or ®), and how and when to use these symbols. Generally, you only need to use the symbol in the first reference to the trademark on a page of copy. An exception to this is the trademark \"Progressive\" when it modifies the word \"Insurance.\" In this instance, use the ® symbol in every reference.  ","no-border",[],[31],{"id":32,"header":33,"content":34,"__component":35},241,"Recent Updates","\u003Cbr>\n\n#### 2025 \n- **9\u002F23\u002F25:** Moved IQ Inclusion Quarterly® from the Pending Progressive trademarks list to the Current Progressive trademarks list. \n- **9\u002F5\u002F25:** Moved The Box to the expired trademarks list. \n- **7\u002F11\u002F25:** Added AVER® to the Progressive trademarks list.\n- **2\u002F18\u002F25:** Added IQ Inclusion QuarterlySM to the Pending Progressive trademarks list. \n- **2\u002F13\u002F25:** Updated the stylization of PerkShare®\n- **2\u002F13\u002F25:** Moved PerkShare Extra® to the expired trademarks list. \n\n#### 2024\n- **12\u002F11\u002F24:** Moved Business Onward® to the expired trademarks list. \n- **12\u002F11\u002F24:** Moved Coverage Checker® to the expired trademarks list. \n- **8\u002F28\u002F24:** Added Progressive Premier℠ to the Other Progressive properties list.\n","page.text-content-blurb-text",[],"page.text-content",{"id":39,"navAnchor":25,"title":8,"content":40,"subheadText":8,"borderClass":28,"disclosureText":8,"buttons":41,"blurb":42,"groups":43,"__component":37},5776,"### Current Progressive trademarks  \n",[],[],[44],{"id":45,"header":8,"content":8,"navAnchor":8,"showBottomBorder":46,"columns":47,"buttons":55},12299,false,[48,51],{"id":49,"columnTitle":8,"content":50},6905,"- 1-800-SEGUROS®\n- A-Side Plus®\n- Adventure Awaits®\n- AutoQuote Explorer®\n- AVER®\n- BusinessQuote Explorer℠\n- Business Select®\n- Carried Contents®\n- Castle®\n- Deductible Savings Bank℠\n- Drive®\n- Drive Partner℠\n- Drive Partner Plus®\n- Flotection®\n- FORAGENTSONLY® (logo mark)\n- HomeQuote Explorer®\n- Insure Your Passion®\n- IQ Inclusion Quarterly®\n- IRV®\n- Keys to Progress®\n- Lawworks®\n- Life Lanes®\n- MOTOSCAPE℠\n- Name Your Cause®\n- Name Your Price®\n- P® (logo mark)\n- Pay As You Drive®\n- Payout Perk®\n- PerkShare®\n- Platinum Silver®\n- Progressive®\n- Progressive Advantage®",{"id":52,"columnTitle":53,"content":54},6906,"","- Progressive Auto Insurance®\n- Progressive Adventure®\n- Progressive Direct®\n- Progressive Field®\n- Progressive Home®\n- Progressive Home Advantage®\n- Progressive Insurance®\n- Progressive Life Insurance®\n- Progressive Plus®\n- Progressive Together®\n- Progressive Top Referrals℠\n- Propulsion Plus®\n- ProRater®\n- RIGHTSUM®\n- Roof Protection Plus®\n- Safealert℠\n- Safe and Steady Rider℠\n- Safetalk®\n- Sagamore Insurance Company®\n- Shower Sessions®\n- Sign & Glide®\n- Smart Haul®\n- SmartSell®\n- SmartView®\n- Snapshot®\n- Snapshot Express℠\n- Snapshot ProView®\n- Snapshot Road Test®\n- Stretch Financial Wellness℠\n- THE BLOB® (Stretch Financial Wellness logo)\n- UpPayment®",[],{"id":57,"navAnchor":25,"title":8,"content":58,"subheadText":8,"borderClass":59,"disclosureText":8,"buttons":60,"blurb":61,"groups":62,"__component":37},5774,"### Pending Progressive trademarks\n- Snapshot Pro™","border-top",[],[],[],{"id":64,"navAnchor":25,"title":8,"content":65,"subheadText":8,"borderClass":59,"disclosureText":8,"buttons":66,"blurb":67,"groups":68,"__component":37},5777,"### Expired trademarks (no longer in use) ",[],[],[69],{"id":70,"header":8,"content":8,"navAnchor":8,"showBottomBorder":46,"columns":71,"buttons":78},12300,[72,75],{"id":73,"columnTitle":8,"content":74},6907,"- Business Onward\n- Commercial Grade\n- Coverage Checker\n- Immediate Response\n- Not What You'd Expect From An Insurance Company\n- PerkShare Extra",{"id":76,"columnTitle":8,"content":77},6908,"- Priority Referrals\n- Pro Tips\n- Snapshot Discount\n- STEM Progress\n- The Box",[],{"id":80,"navAnchor":25,"title":8,"content":53,"subheadText":8,"borderClass":59,"disclosureText":8,"buttons":81,"blurb":82,"groups":83,"__component":37},5778,[],[],[84,91],{"id":85,"header":8,"content":53,"navAnchor":8,"showBottomBorder":46,"columns":86,"buttons":90},12301,[87],{"id":88,"columnTitle":8,"content":89},6909,"### Other Progressive properties\n\n- Accident Response℠\n- Business Select PLUS℠\n- Paths to Partnership℠\n- Platinum Reserve℠\n- Pest Damage Protection℠\n- Progressive Priority℠\n- Progressive Premier℠\n- ASI®\n- Attitude, Speed, Innovation®\n",[],{"id":92,"header":8,"content":8,"navAnchor":8,"showBottomBorder":46,"columns":93,"buttons":94},12298,[],[],{"id":96,"prevLabel":97,"prevUrl":98,"nextLabel":99,"nextUrl":100,"borderTop":59,"__component":101},1259,"Discounts","\u002Fdiscounts","Coverages","\u002Fcoverages","page.button-pagination",1790297971036]