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\"Let’s talk about Snapshot\n\nWe use all seven brand behaviors to create the Progressive voice for Snapshot users. However, based on past Snapshot projects, we’ve found that we circle around the following behaviors the most:\n\n#### Optimistic\nBecause we’re asking our customers to try Snapshot, we should convey a sense of positivity throughout their journey—sending them encouraging thoughts even if there’s a hiccup along the way.\n\n#### Clear\nSnapshot is a fairly easy product, but there are a number of directions, hurdles, and other conundrums that could be a bit confusing. That’s why we want to be as concise as we can by using everyday language when explaining the steps, the discounts, and the outcomes involved in the process.\n\n#### Helpful\nThere may be some questions during a customer’s Snapshot journey. 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