[{"data":1,"prerenderedAt":142},["ShallowReactive",2],{"page-direct-personal-lines-published":3},{"id":4,"documentId":5,"title":6,"slug":7,"description":8,"seoTitle":8,"seoDescription":8,"seoKeywords":8,"createdAt":9,"updatedAt":10,"publishedAt":11,"blocks":12},1674,"u7sa5erziu8o1po8knkxaqcm","Direct Personal Lines","direct-personal-lines",null,"2026-07-01T16:25:37.036Z","2026-09-21T19:37:12.386Z","2026-09-21T19:37:12.414Z",[13,20,27,65,136],{"id":14,"title":15,"bodyText":16,"backgroundColor":17,"textColor":18,"navAnchor":8,"__component":19},98,"The Business","Though Progressive is the parent brand, each business area comes with its own unique look and feel. Take a look at the guidelines below before you dive in.","#F3F9FC","#2D2D2D","page.parent-page-intro",{"id":21,"items":22,"__component":26},1476,[23],{"id":24,"title":25,"link":8},3563,"Direct\u002FPersonal Lines","page.breadcrumb-nav",{"id":28,"title":29,"subheadText":8,"body":8,"items":30,"__component":64},132,"## Direct\u002FPersonal Lines",[31],{"id":32,"title":33,"description":34,"url":35,"icon":36},260,"Special Lines","Our Special Lines products are the “toys” our customers use recreationally.","\u002Fspecial-lines",{"id":37,"documentId":38,"name":39,"alternativeText":8,"caption":8,"focalPoint":8,"width":40,"height":40,"formats":41,"hash":58,"ext":45,"mime":46,"size":59,"url":60,"previewUrl":8,"provider":61,"provider_metadata":8,"createdAt":62,"updatedAt":62,"publishedAt":63},53,"sxj9qhp9d8rphq124oot8cai","speciallines.png",625,{"thumbnail":42,"small":51},{"name":43,"hash":44,"ext":45,"mime":46,"path":8,"width":47,"height":47,"size":48,"sizeInBytes":49,"url":50},"thumbnail_speciallines.png","thumbnail_speciallines_13b2587a02",".png","image\u002Fpng",156,10.24,10239,"\u002Fuploads\u002Fthumbnail_speciallines_13b2587a02.png",{"name":52,"hash":53,"ext":45,"mime":46,"path":8,"width":54,"height":54,"size":55,"sizeInBytes":56,"url":57},"small_speciallines.png","small_speciallines_13b2587a02",500,40,39998,"\u002Fuploads\u002Fsmall_speciallines_13b2587a02.png","speciallines_13b2587a02",7.33,"\u002Fuploads\u002Fspeciallines_13b2587a02.png","local","2026-06-25T18:08:29.374Z","2026-06-25T18:08:29.375Z","page.business-cards",{"id":66,"title":67,"subheadText":8,"body":8,"items":68,"__component":64},133,"### Snapshot®",[69,83,110],{"id":70,"title":71,"description":72,"url":73,"icon":74},261,"Snapshot®","In 2008, we introduced Snapshot to consumers and customers—one of our first forays into user-based insurance (UBI).\"","\u002Fsnapshot",{"id":75,"documentId":76,"name":77,"alternativeText":8,"caption":8,"focalPoint":8,"width":78,"height":78,"formats":8,"hash":79,"ext":45,"mime":46,"size":80,"url":81,"previewUrl":8,"provider":61,"provider_metadata":8,"createdAt":82,"updatedAt":82,"publishedAt":82},48,"aojldisztrfwhp3rnl4b391q","snapshot.png",150,"snapshot_2eb6df362f",1.69,"\u002Fuploads\u002Fsnapshot_2eb6df362f.png","2026-06-25T18:08:29.260Z",{"id":84,"title":85,"description":86,"url":87,"icon":88},262,"Snapshot Road Test®","The Snapshot Road Test audience is made up of consumers who own or lease a car and are currently not Progressive policyholders.","\u002Fsnapshot-road-test",{"id":89,"documentId":90,"name":91,"alternativeText":8,"caption":8,"focalPoint":8,"width":40,"height":40,"formats":92,"hash":105,"ext":45,"mime":46,"size":106,"url":107,"previewUrl":8,"provider":61,"provider_metadata":8,"createdAt":108,"updatedAt":108,"publishedAt":109},52,"eperb0bahucgmi0pe3aya5g2","snapshotroadtest.png",{"thumbnail":93,"small":99},{"name":94,"hash":95,"ext":45,"mime":46,"path":8,"width":47,"height":47,"size":96,"sizeInBytes":97,"url":98},"thumbnail_snapshotroadtest.png","thumbnail_snapshotroadtest_8b2532d167",8.21,8213,"\u002Fuploads\u002Fthumbnail_snapshotroadtest_8b2532d167.png",{"name":100,"hash":101,"ext":45,"mime":46,"path":8,"width":54,"height":54,"size":102,"sizeInBytes":103,"url":104},"small_snapshotroadtest.png","small_snapshotroadtest_8b2532d167",36.17,36166,"\u002Fuploads\u002Fsmall_snapshotroadtest_8b2532d167.png","snapshotroadtest_8b2532d167",6.34,"\u002Fuploads\u002Fsnapshotroadtest_8b2532d167.png","2026-06-25T18:08:29.352Z","2026-06-25T18:08:29.353Z",{"id":111,"title":112,"description":113,"url":114,"icon":115},263,"Snapshot ProView®","Snapshot ProView is another UBI program for small businesses introduced by Progressive in 2018.","\u002Fsnapshot-proview",{"id":116,"documentId":117,"name":118,"alternativeText":8,"caption":8,"focalPoint":8,"width":40,"height":40,"formats":119,"hash":132,"ext":45,"mime":46,"size":133,"url":134,"previewUrl":8,"provider":61,"provider_metadata":8,"createdAt":135,"updatedAt":135,"publishedAt":135},50,"uq52x73x4z6nvxptqamao95n","snapshotproview.png",{"thumbnail":120,"small":126},{"name":121,"hash":122,"ext":45,"mime":46,"path":8,"width":47,"height":47,"size":123,"sizeInBytes":124,"url":125},"thumbnail_snapshotproview.png","thumbnail_snapshotproview_b27057a3f3",4.23,4232,"\u002Fuploads\u002Fthumbnail_snapshotproview_b27057a3f3.png",{"name":127,"hash":128,"ext":45,"mime":46,"path":8,"width":54,"height":54,"size":129,"sizeInBytes":130,"url":131},"small_snapshotproview.png","small_snapshotproview_b27057a3f3",15.33,15330,"\u002Fuploads\u002Fsmall_snapshotproview_b27057a3f3.png","snapshotproview_b27057a3f3",3.23,"\u002Fuploads\u002Fsnapshotproview_b27057a3f3.png","2026-06-25T18:08:29.327Z",{"id":137,"prevLabel":138,"prevUrl":139,"nextLabel":33,"nextUrl":35,"borderTop":140,"__component":141},1185,"Commercial Lines","\u002Fcommercial-lines","border-top","page.button-pagination",1790297971061]