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Each entry covers who they are, how they sound, their key behaviors, common channel pairings, and what they'd never say.","**Note: Character-driven copy follows strict guidelines and needs Marketing approval before publishing. Reach out to [brand@progressive.com](mailto:brand@progressive.com) for more information.**",[25,50,70,90,105],{"id":26,"title":27,"description":28,"url":29,"icon":30},277,"Flo","Our first and America’s longest-running spokesperson.","\u002Fcharacter-flo",{"id":31,"documentId":32,"name":33,"alternativeText":8,"caption":8,"focalPoint":8,"width":34,"height":34,"formats":35,"hash":45,"ext":39,"mime":40,"size":46,"url":47,"previewUrl":8,"provider":48,"provider_metadata":8,"createdAt":49,"updatedAt":49,"publishedAt":49},388,"ssaskxd0vzenet80a31liutq","flo.png",228,{"thumbnail":36},{"name":37,"hash":38,"ext":39,"mime":40,"path":8,"width":41,"height":41,"size":42,"sizeInBytes":43,"url":44},"thumbnail_flo.png","thumbnail_flo_05b8b67d3b",".png","image\u002Fpng",156,34.69,34687,"\u002Fuploads\u002Fthumbnail_flo_05b8b67d3b.png","flo_05b8b67d3b",18.84,"\u002Fuploads\u002Fflo_05b8b67d3b.png","local","2026-07-06T18:57:35.025Z",{"id":51,"title":52,"description":53,"url":54,"icon":55},278,"Jamie","Extremely likable and Flo’s BFF.","\u002Fcharacter-jamie",{"id":56,"documentId":57,"name":58,"alternativeText":8,"caption":8,"focalPoint":8,"width":34,"height":34,"formats":59,"hash":66,"ext":39,"mime":40,"size":67,"url":68,"previewUrl":8,"provider":48,"provider_metadata":8,"createdAt":69,"updatedAt":69,"publishedAt":69},393,"znf9ppwxb4xl7nr3cu239et1","jamie.png",{"thumbnail":60},{"name":61,"hash":62,"ext":39,"mime":40,"path":8,"width":41,"height":41,"size":63,"sizeInBytes":64,"url":65},"thumbnail_jamie.png","thumbnail_jamie_672b839fff",34.29,34290,"\u002Fuploads\u002Fthumbnail_jamie_672b839fff.png","jamie_672b839fff",19.74,"\u002Fuploads\u002Fjamie_672b839fff.png","2026-07-06T18:57:35.183Z",{"id":71,"title":72,"description":73,"url":74,"icon":75},279,"Mara","A counterbalance to Flo.","\u002Fcharacter-mara",{"id":76,"documentId":77,"name":78,"alternativeText":8,"caption":8,"focalPoint":8,"width":34,"height":34,"formats":79,"hash":86,"ext":39,"mime":40,"size":87,"url":88,"previewUrl":8,"provider":48,"provider_metadata":8,"createdAt":89,"updatedAt":89,"publishedAt":89},394,"s4unduxijtmflnab2e1lce5j","mara.png",{"thumbnail":80},{"name":81,"hash":82,"ext":39,"mime":40,"path":8,"width":41,"height":41,"size":83,"sizeInBytes":84,"url":85},"thumbnail_mara.png","thumbnail_mara_a6b51a4bfc",30.77,30767,"\u002Fuploads\u002Fthumbnail_mara_a6b51a4bfc.png","mara_a6b51a4bfc",17.88,"\u002Fuploads\u002Fmara_a6b51a4bfc.png","2026-07-06T18:57:35.253Z",{"id":91,"title":92,"description":93,"url":94,"icon":95},280,"Alan","An equalizer among the crew.","\u002Fcharacter-alan",{"id":96,"documentId":97,"name":98,"alternativeText":8,"caption":8,"focalPoint":8,"width":34,"height":34,"formats":8,"hash":99,"ext":100,"mime":101,"size":102,"url":103,"previewUrl":8,"provider":48,"provider_metadata":8,"createdAt":104,"updatedAt":104,"publishedAt":104},398,"ffoe2p9qq41uk9zrajbtuy29","alan-circle.svg","alan_circle_b545490cb6",".svg","image\u002Fsvg+xml",2366.83,"\u002Fuploads\u002Falan_circle_b545490cb6.svg","2026-07-06T18:57:35.493Z",{"id":106,"title":107,"description":108,"url":109,"icon":110},281,"Dr. Rick","A fictional behavioral doctor helping young homeowners avoid “Parentamorphosis.”","\u002Fcharacter-dr-rick",{"id":111,"documentId":112,"name":113,"alternativeText":8,"caption":8,"focalPoint":8,"width":34,"height":34,"formats":114,"hash":121,"ext":39,"mime":40,"size":122,"url":123,"previewUrl":8,"provider":48,"provider_metadata":8,"createdAt":124,"updatedAt":124,"publishedAt":124},387,"qsvfdj7014haibteipm8konl","dr-rick.png",{"thumbnail":115},{"name":116,"hash":117,"ext":39,"mime":40,"path":8,"width":41,"height":41,"size":118,"sizeInBytes":119,"url":120},"thumbnail_dr-rick.png","thumbnail_dr_rick_9498b4741b",28.26,28261,"\u002Fuploads\u002Fthumbnail_dr_rick_9498b4741b.png","dr_rick_9498b4741b",15.05,"\u002Fuploads\u002Fdr_rick_9498b4741b.png","2026-07-06T18:57:35.008Z","page.business-cards",{"id":127,"prevLabel":128,"prevUrl":129,"nextLabel":130,"nextUrl":29,"borderTop":131,"__component":132},1230,"AI Guidelines","\u002Fai-guidelines","Characters: Flo","border-top","page.button-pagination",1790297971285]