Business areas

Though Progressive is the parent brand, each business area comes with its own unique look and feel. Take a look at the guidelines below before you dive in.

Agency

Agency Distribution B2B

Our business-to-business (B2B) marketing communicates between Progressive to sales reps, sales reps to agents or Progressive to agents, depending on the piece.

Commercial Lines-B2B

Via our independent agents, we offer commercial insurance for business vehicles.

Rewards and Incentives

The Rewards and Incentives style is rooted in the Core B2B system, but provides the opportunity for a more celebratory and creatively flexible approach.

Partner programs

Platinum

Platinum is an exclusive, limited-distribution opportunity for independent agencies that commit to placing profitable, preferred bundled business with Progressive.

Platinum Reserve℠

Platinum Reserve is a variation of the traditional Platinum program, intended for select National Distribution and large field-owned accounts.

Progressive Priority℠

Priority is open to a select group of agents who commit to maintaining 300 or more Personal Auto / Home / Condo policies in force.

Commercial Lines

Small Business

Small Business encompasses our commercial auto business and is often referred to as BACON (Business Auto Contractor).

Heavy Truck

The Heavy Truck business focuses on three categories of drivers: For-Hire Transportation (FHT), For-Hire Specialty (FHS), and Tow.

Snapshot®

Snapshot ProView®

Snapshot ProView is another UBI program for small businesses introduced by Progressive in 2018.

Agency

Commercial Lines-B2B

Via our independent agents, we offer commercial insurance for business vehicles.

Direct / Personal Lines

Special Lines

Our Special Lines products are the “toys” our customers use recreationally.

Snapshot®

Snapshot®

In 2008, we introduced Snapshot to consumers and customers—one of our first forays into user-based insurance (UBI).

Snapshot Road Test®

The Snapshot Road Test audience is made up of consumers who own or lease a car and are currently not Progressive policyholders.

Snapshot ProView®

Snapshot ProView is another UBI program for small businesses introduced by Progressive in 2018.