[{"data":1,"prerenderedAt":84},["ShallowReactive",2],{"page-home-published":3},{"id":4,"documentId":5,"title":6,"slug":7,"description":8,"seoTitle":8,"seoDescription":8,"seoKeywords":8,"createdAt":9,"updatedAt":10,"publishedAt":11,"blocks":12},1627,"ehzntxcjyx21taglv5mwvkzi","Home","home",null,"2026-06-25T14:17:56.114Z","2026-09-21T18:42:14.566Z","2026-09-21T18:42:14.602Z",[13,20,69,76],{"id":14,"navAnchor":8,"title":8,"content":15,"subheadText":8,"borderClass":8,"disclosureText":8,"buttons":16,"groups":17,"blurb":18,"__component":19},5319,"# **Welcome to Progressive’s brand guidelines!** Consider this your reference book whenever you're working on anything that carries the Progressive name. Because just like you, we have a reputation to uphold. And just like you, we want to make a great impression—every single time.",[],[],[],"page.text-content",{"id":21,"heading":8,"subheading":8,"columns":22,"navAnchor":8,"cards":23,"__component":68},13,3,[24,41,55],{"id":25,"title":26,"description":27,"link":28,"image":29},31,"The Visuals","From logos to photography, keeping a consistent visual style ensures everything we create feels unmistakably Progressive.","\u002Flogo",{"id":30,"documentId":31,"name":32,"alternativeText":8,"caption":8,"focalPoint":8,"width":33,"height":33,"formats":8,"hash":34,"ext":35,"mime":36,"size":37,"url":38,"previewUrl":8,"provider":39,"provider_metadata":8,"createdAt":40,"updatedAt":40,"publishedAt":40},41,"oymjpbb7aa3thgjjj7qj6cbz","visuals.svg",113,"visuals_09bf40ae63",".svg","image\u002Fsvg+xml",35.86,"\u002Fuploads\u002Fvisuals_09bf40ae63.svg","local","2026-06-25T14:48:00.315Z",{"id":42,"title":43,"description":44,"link":45,"image":46},32,"The Voice","Our voice is like a neighbor on the front steps—easygoing, warm, and welcoming. Learn more about our tone and how we keep it seamless.","\u002Fbrand-behaviors",{"id":47,"documentId":48,"name":49,"alternativeText":8,"caption":8,"focalPoint":8,"width":33,"height":33,"formats":8,"hash":50,"ext":35,"mime":36,"size":51,"url":52,"previewUrl":8,"provider":39,"provider_metadata":8,"createdAt":53,"updatedAt":53,"publishedAt":54},40,"b28v4j3szk5nqpwucaxu41b5","voice.svg","voice_718dd3d35e",31.1,"\u002Fuploads\u002Fvoice_718dd3d35e.svg","2026-06-25T14:48:00.312Z","2026-06-25T14:48:00.313Z",{"id":56,"title":57,"description":58,"link":59,"image":60},33,"The Business","Take a deeper dive into our business areas to get a good grasp on how Progressive shows up in our lines of business.","\u002Fagency",{"id":61,"documentId":62,"name":63,"alternativeText":8,"caption":8,"focalPoint":8,"width":33,"height":33,"formats":8,"hash":64,"ext":35,"mime":36,"size":65,"url":66,"previewUrl":8,"provider":39,"provider_metadata":8,"createdAt":67,"updatedAt":67,"publishedAt":67},39,"tkef3fy9hiuhzzqzzvb6sajp","business.svg","business_7d5938f8ca",17.06,"\u002Fuploads\u002Fbusiness_7d5938f8ca.svg","2026-06-25T14:48:00.308Z","page.card-link-vertical",{"id":70,"title":71,"bodyText":72,"backgroundColor":73,"textColor":74,"navAnchor":8,"__component":75},21,"Rooted in our purpose","Our purpose statement guides everything we do at Progressive. It’s the reason we exist in the world, and it guides how we think, create, and behave: **We exist to help people move forward and live fully.** That includes our customers, our agents, our community, and of course, our employees. ","#0A3360","#FFFFFF","page.text-call-to-action",{"id":77,"title":8,"bodyText":78,"buttonText":79,"linkUrl":28,"buttonVariant":80,"textAlign":81,"showArrow":82,"navAnchor":8,"__component":83},9,"# If you ever have a question, please contact [brand@progressive.com](mailto:brand@progressive.com). We’re happy to help!","Enter","primary","center",true,"page.link-call-to-action",1790297970425]